Personal Branding: Why you should be creating your personal brand?
Personal branding is a very wide concept. From making companies to small blogs, all included in it.
So, today’s question is, why you should be creating your own personal brand?
You know what I got asked by tons of times that, Hey Manish! Why you always keep talking about creating a personal brand, can’t we just normally promote others product or brand and make money from it.
My answer is, “YES” you can make money by promoting other’s products and its good, but listen to me! If you can make sales and attract customers towards their product, then why don’t you just create your own product or service and just sell it.
Why shouldn’t you just create your own personal brand?
And don’t get me wrong, a personal brand isn’t just selling products or services. It’s like a portfolio of you. It’s like a resume of you which shows all your qualification and expertise.
And if you want to be an entrepreneur like me, then trust me, you’ve to create your own personal brand. It will help you in many ways. Let me show you some benefits of a personal brand and how it can help you for a long-term business.
Benefits of a Personal Brand:
- You gain the trust of the world.
A major benefit of creating a personal brand is you gain the trust of the world, of your audience. You’ll become an expert and a well-known figure in your market or niche.
If you don’t know what the hell is a niche, then it’s just the subject or work which you know about. In which you’ve plenty of knowledge.
So, if you really want to be known as an expert in your niche, then you’ve to create a personal brand. And it’s not just you simply create a blog or a YouTube channel and that’s it. You’ve to become a part of the community, have to solve problems of others. Only that’s the way you will go to get some traction in front of new people.
2. It helps you to grow your other businesses.
You’ve another business, but you’re not getting that much traction or audience, but think if you create your personal brand around that niche and consider yourself as an expert.
What you think will it gonna help your business?
Hell yeah!
And how?
Well, understand this context that if you become an expert in your field, then its obvious that more people will be going to buy your products or services. Simple as that. The more trust you gain, the more it benefits you.
3. You become a trustworthy authority.
Brian Dean, Darren Rowse, Harsh Agarwal, all these have become an authority in their niche. And whenever you see a post of them on google results, you click on that because you know that it’s trustworthy and they didn’t write any false information.
That’s the power of personal branding.
You didn’t just gain the trust of the people but it also makes you a trustworthy authority and that’s the reason why these people have become so successful.
Because they know how to gain the trust and they have gained it in a very smart way.
4. Lots of new opportunities open.
When you became a well-known figure in your niche, then a lot of and by a lot of I seriously mean a lot of opportunities open in front of you.
When you gain the trust of the people, people will consider you as an expert and which will be going to benefit a lot, not in just socially, but also financially.
How?
Brands will approach you to promote their products, organizations will hire you to speak for them, and these are just an overview, there will be limitless opportunities came to you.
5. You differentiate yourself from your competition.
By successfully creating a personal brand around your business or niche, you differentiate yourself from your competition.
How?
You become a well-known public figure and an expert in that niche and whenever someone wants to know something particular about that niche, he/she will come at you.
See that’s the difference. You stand apart from the crowd. You consider yourself as an expert and people have trust in you.
Believe me, this trust will be going to lead you to a successful life, and entrepreneur life.
So, now you know the major benefits of creating a social brand and why you should do it. First of all congrats, you learn something new today.
In the next upcoming articles, I will show you how to successfully create a personal brand and which social media should you be using to leverage your business.
Believe me, a lot of valuable stuff is on its way. Just keep reading my blog and hey! subscribe to my newsletter and become a part of our entrepreneur’s community.
And hey, if you like this post, then don’t forget to share it your friends, family and let them know why it’s important to create a personal brand.
See you soon,
Tada!
